"The Brand content is ultimately what should be good publicity. An exchange between a brand successfully build an emotional connection with the audience and a consumer having the feeling of being rich."
Olivier Altmann | Co President of Publicis board in charge of creating
Creations
Brand Radios
SNCF LA RADIO, THE BRAND RADIO OF SNCF
OBJECTIVE
Reinforce and complement the traveler information station with a reactive device, mobile and geo-localistion tool. SNCF La Radio accompanies travelers on digital tools SNCF Group and platforms detailing their travel conditions in real time. Transparent and benevolent SNCF La Radio is a service in line with the core values ​​of the brand SNCF.
ACHIEVEMENTS
24/7 broadcast
Live direct broadcast  by 3 presenters from 6 to 8pm
2,704 traffic information in real time, geo localized in 25 cities
Music programming tailored to the diversity of clients SNCF and flexible in case of serious disruption
Internal Radio
MYRADIO, THE INTERNAL RADIO FOR L'OREAL IN FOUR LANGUAGES
OBJECTIVE
Enhance the proximity between employees with rhythmic emissions, innovative and collaborative.
Live broadcast of  key events of the group.
Restructure the issue through categories emissions more understandable for the listeners.
Dissect the culture of the group worldwide,  recorded and produced in 4 language ​​programs.
ACHIVEMENTS
A rich program around news group (international press, Guest of the week, scenes of L'Oréal, citizen minute, HR news, news brands, focus research and innovation ...)
Offshoring events: The Cannes Film Festival, Cherry Daily Pack, Daily EHS ...
Multichannel Distribution: Intranet, internal social networks (Yammer) and mobile page.
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Event Radios
TOUR DE FRANCE RADIO, AN EVENT RADIO AVAILABLE 7 DAYS A WEEK, 24/7 DURING THE ENTIRE DURATION OF TOUR DE FRANCE
OBJECTIVE
Increasing proximity between the public and the event with an accompanying media identity. Facilitate accessibility via an innovative experience.
ACHIEVEMENTS
Transgenerational music programming and exclusive content around the world, the history of the tower and its public
Daily direct to experience the race in real time with listeners
A live broadcast of the village tour
A web player available on the official website of  Tour de France and on partner sites
A player accessible from the official Facebook page
A mobile application that assists auditors and mobility over the Tour de France
In-store Radio
DEPLOYMENT OF CELIO RADIO IN 700 STORES IN ALL IT'S NETWORK
OBJECTIVE
Defined the sound identity of Celio and proposed a sound animation to it's adjoining store.  Extend the brand experience in-store via a radio brand. Developed tools for multichannel listening experience and interactive
ACHIEVEMENTS
A coherent musical programming platform brand and its values​​.
Brand audio content: chronicles of style, trends, focus products and collections, tips, services.
Broadcasted in  360 shops - web - mobile social-networking applications
Podcast
SEANCE RADIO, THE RADIO OF ALL MOVIE SOUNDTRACKS BY BNP PARIBAS
OBJECTIFS
Consolidate the involvement of BNP Paribas Cinema through a webradio 100% cinema. Propose a strategy for brand content for audio closer to customers and generate fans.
OBJECTIFS
Content 100% podcastable (cinema news, events, chronic exclusive portraits, anecdotes and secrets of shooting shows) audio.
A rich and varied program (Soundtracks, theme nights, contests, live on events, special issue)
On-location cinema events, reports and interviews via mobile
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Media Broadcast
DEVELOPMENT OF A NEW DIGITAL VIRGIN RADIO
OBJECTIVE
Create a complete digital ecosystem and consistent with the accessibility of the different distribution media. Enhance visibility and virality of content to create in mind the presence and generate traffic.
ACHIEVEMENTS
A website with a real timeline of on-air content and a multi-player audio
A mobile application and tablet dedicated to assist auditors in mobility
A Facebook application to facilitate the accessibility of the radio from the Facebook ecosystem
A player shareable Facebook to promote virality of content
  • BRAND
    RADIO
    PLUS D'INFO
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    SNCF LA RADIO
    BRAND RADIO
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    MYRADIO
    RADIO INTERNE
  • MONOPRIX
    RADIO IN & OUT STORE
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    CULTURE-C
    LA RADIO
    RADIO IN & OUT STORE
  • LIBÉ RADIO
    RADIO DE MARQUE
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    CCFM
    BRAND RADIO
  • INTERNAL
    RADIO
    PLUS D'INFO
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    SÉANCE RADIO
    BRAND RADIO
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    VIRGIN
    STREAM BROADCAST
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    PAGES JAUNES
    INTERNAL RADIO
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    SNCF LA RADIO
    BRAND RADIO
  • RADIO
    IN-STORE
    PLUS D'INFO
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    RADIO SANTÉ ANIMALE
    BRAND RADIO
  • PODCAST
    PLUS D'INFO
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    RFM RADIO
    STREAM BROADCAST
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    CHAMBLY
    RADIO INTERNE
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    EVENT RADIO
  • EVENT
    RADIOS
    PLUS D'INFO
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    CRUNCH LA RADIO
    BRAND RADIO
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    ON THE AIR
    INTERNAL RADIO
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    PMU
    BRAND RADIO
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    PODCAST
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    POLICE NATIONALE 
    LA RADIO
    INTERNAL RADIO
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    TOUR DE FRANCE
    LA RADIO
    EVENT RADIO
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    PSG RADIO
    BRAND RADIO
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    TOYOTA RADIO
    BRAND RADIO
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    CONVERSE RADIO
    EVENT RADIO
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    LOUD RADIO
    BRAND RADIO
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    iTELE
    BRAND RADIO
  • STREAM 
    BROADCAST
    PLUS D'INFO
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    FRANCE TV
    INTERNAL RADIO
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    DIRECT8
    BRAND RADIO
  • MICROSOFT
    INTERNAL RADIO
  • SC BASTIA
    BRAND RADIO